I would like to focus on consumerism for my first project, specifically the rise of so-called "mega-brands." In this unfortunately bleak future only a handful of companies have survived and they each have monopolies over different things, some of them vital to human survival. For example, Amazon controls the entire water industry and can charge whatever they want for a bottle of water. Amazon water fountains are installed everywhere and you have to pay to use them. The government at this time is doing nothing to regulate the market, so this complete control of the marker it completely legal. This is going to be meant as a huge over-exaggeration (hopefully), but the message is that brands such as Amazon and Disney are becoming more and more powerful and are starting to have a lot of control over our lives.
I'm not yet sure entirely how I'm going to represent this future, but it will likely just be a range of modified photos that add in my own elements to depict this dystopia. I may include a Disney World scene, an Amazon center, and newspaper clippings.
This is a fascinating topic. We certainly are living in a time when corporations have tremendous power, we buy products not realizing the parent company is one we may not otherwise want to support, and we are constantly bombarded by branding.
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